Why Having a Recognizable Domain Is Vital for Your Business

When you start a business, you will naturally also need a website. Creating a website is one of the easiest ways to get exposure for your business and achieve success.


Very few businesses survive more than a year without a business these days. The reason for this is that consumers turn to the internet and search engines when they are looking for a product or a service. If you do not have a website, then people will have no way of finding out about you.

This article will tell you why, when creating a website, a recognizable domain name is fundamental.

Boosting Credibility

If you want a successful business, then you always need to be thinking up ways to boost its credibility. If your business has no credibility, nobody is going to shop with you. One of the most effective ways of boosting credibility and authenticity is to create a site with a recognizable name. It’s common knowledge that scam sites tend to have ridiculous names. You can register a custom domain name quite easily, so there’s no reason not to. Give serious thought to your site’s name so you can make it as unique as possible.

Creating Brand

Another important consideration to make if you want a successful business is your brand. Without a brand, you won’t go very far. When most people think of brands, their minds go to things like logos, slogans, and custom packaging. However, your site’s domain name is an important part of your brand too. In fact, it could be argued that your domain name is the foundation for your brand. It is your representation in the digital sphere. Make sure your site’s domain name is relevant to the rest of your business’s branding.

Recognizable Site

When you have a recognizable domain name, your site instantly becomes a lot more recognizable. As soon as people see your domain name, they’ll think of you and your business. Many business owners overlook this fact. If your site name has absolutely nothing to do with your business (or is just long and wordy) then people will forget it. A recognizable, catchy domain will capture people’s attention. It’ll ensure that any time visitors to your site see anything that sounds or looks similar to your site’s domain, they think of you.

Attracting Customers

It’s not easy attracting customers to new businesses. A good domain name can be one effective way of doing this, however. If you have a recognizable and catchy domain name, then customers will be intrigued by your business. If you can capture people’s attention with your domain name, then you can lure them in. Once they are on your site, if you have designed it well, you will then be able to convert them from leads to customers. Put a lot of effort into designing your site. Website design will be covered in more detail at the end of this post.


SEO

SEO (search engine optimization) is one of the web’s leading marketing solutions. It involves manipulating the algorithms of search engines, in order to rank websites higher. In more simple terms, SEO is how you get your site to the top of the search listings. If it’s not something you are familiar with, you can hire an SEO agency to manage your site’s SEO for you. A good domain name can bolster your SEO efforts. Your site name has a lot of bearing on your site’s SEO and authority. If you care about how visible it is, then put a lot of thought into naming it.

Marketing Efforts

The better your site’s domain is, the easier it’ll be to market. If you have a long, wordy domain name, then it’ll be a difficult task getting people to click your links or to visit your site. If your domain name is short, snappy, and to the point, however, then it’ll capture people’s attention, and motivate them to click through and check you out. Marketing is always something that you need to think about as a business owner. If you do not put effort into your site’s marketing then you will never achieve exposure and popularity. Marketing is essential for success.

Easily Discoverable

The more recognizable and catchy your site’s domain is, the easier it’ll be for people to find. Once you have built up some domain authority, when people forget your website’s name (or your business’s name) and they are looking for you, all they will have to do is to type in keywords relative to your niche, or words similar to your domain name, and your site will come up at the top of the search listings. If you have a very long domain name, however, then it’ll be challenging for people to find you.

Online Space

Your website’s name is your representation in the digital sphere, as already mentioned. Very few businesses have brick-and-mortar stores anymore. When they did, a store’s sign was everything. The better a sign was, the more appealing it looked to customers. Now, however, domain names are signs. If your store’s sign is not appealing, nobody’s going to come in. You need to put a lot of effort into naming your business, so you can capture people’s attention, hearts, and minds. If you are struggling to come up with a name you could hire a business advisor to help you.

Website Design

Finally, and as promised earlier, you need to put effort into your website’s design. Now, a lot of people just use template sites to create their websites, but this isn’t a good idea. See, when you  use a template site, your site will probably then have thousands of duplicates scattered across the internet. You should hire an expert web designer to build your site for you from scratch. When you do this, you then get to benefit from their expertise, experience, and technical knowledge. If you have any problems in the future, you can reach out to them and get immediate support.

Your site’s domain name is something that requires a lot of thought and planning. Never rush naming your site. If you do, you could be stuck with something that reflects poorly upon you and your business. Take all of the information here into consideration, and use it to choose an appropriate name.

Greg Baskerville
Greg Baskerville
Gaming Blogger & Musician. Playing games since the Amiga days in the 1980's, and a handy guitarist.

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