The Ultimate Guide to Running a Live Giveaway on Instagram

Instagram giveaways are all the rage these days. After all, it’s a great strategy for creating buzz for brands and ramping up engagement. While static giveaway posts are effective, a live giveaway can elevate your brand’s social media efforts.

How do you do it right to ensure that your giveaways get the results you want? Read on.

Tips for Running a Live Giveaway on IG

You’ve made the decision to use Instagram’s Live feature for your giveaway, but how do you go about executing it? Here are our tips:

Define Your Objectives

Before diving into the mechanics, clearly identify what you want to achieve with the live giveaway. Are you looking to increase followers, drive sales, or perhaps create brand awareness? Once you have the objectives outlined, you can tailor your strategy accordingly. Your objective will guide how you want to conduct your giveaway.

For example, you want to increase your followers by X%. Participants should then be a follower and must share the giveaway with at least two of their followers.

Choose the Prize

The prize is what will attract people to your giveaway. It should be relevant to your brand and appealing enough to mobilize your audience. Consider the demographics of your followers and choose something that would genuinely interest them.

Of course, the best option is to give out your own products or services if you have. This way, participants will have the opportunity to try out what you’re offering. If it’s good enough, they will be more than willing to convert from simply a giveaway participant into an actual customer.

Set Rules and Guidelines

Lay down the rules of engagement to prevent any hiccups or misunderstandings. These rules should be specific, fair, and in accordance with Instagram’s terms and conditions. Clearly articulate eligibility, deadlines, and how winners will be selected.

In some cases, the purpose of doing the live giveaway is to provide transparency in the process. For example, winner selection is via a random generator. You can raise the anticipation and improve engagement during the live stream.

Schedule and Promote the Live Giveaway

Effective promotion is key. Share the date, time, and other details of the live giveaway on your Instagram feed, Stories, and even through other social channels. Collaboration with influencers can further expand your reach.


If you have a previous live giveaway, you can use a pre-recorded live stream as an example during promotions. This will give them an idea of what they can expect during the actual live stream.

Host and Engage

The day has come. Make sure to engage with your audience throughout the live session, encourage participation, and make the experience interactive and fun. Utilize Instagram features like Questions, Countdown, and Polls to make the live session more dynamic.

Announce Winners

Picking winners should be transparent and fair, ideally through a random draw. Announce them live, contact them privately, and make sure to also update your followers who didn’t win. Don’t forget to post the pre-recorded

Do Post-Giveaway Engagement

Don’t let the relationship end when the live giveaway does. Engage with your audience post-event through thank you posts, special offers, or simply by sharing highlights from the live session to keep the momentum going.


Key Takeaways

Ready to make a splash with your next live giveaway on Instagram? Start planning today!

To make the most of your live giveaway on Instagram, keep these key points in mind:

  • Clearly define objectives for a focused strategy
  • Choose a prize that resonates with your target audience
  • Outline rules and guidelines for transparent engagement
  • Promote aggressively for maximum participation
  • Engage with your audience for an interactive live session
  • Announce winners fairly and transparently
Jeremy Edwards
Jeremy Edwards
On Chain Analysis Data Engineer. Lives in sunny Perth, Australia. Investing and writing about Crypto since 2014.

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