Website design rules and trends have changed a lot over the years. Right at the top, you may see a set of rotating images. Or, there can be an attention-grabbing promotional box in the sidebar. These are sliders and banners for you. Let us see how these sliders and banners are important for your website and how you can use them well.
What are sliders and banners? What makes them different?
Sliders are rotating image galleries on websites that move automatically or when you click an arrow. They are digital carousels that display multiple messages in one spot. With sliders, you can show several things to customers in a single place without cluttering your homepage.
Showcase a new product, sale information, your brand story, and more
On the other hand, banners are more straightforward. They are static, eye-catching blocks. Banners can be at any place in a website – at the top of pages, along the sides, and even at the bottom. They offer different messages and aim to capture the user’s attention.
Sliders are dynamic and interactive, while banners are static. Sliders convey many messages at once, in the same space, and move. Banners are focused and direct, delivering a single message with one goal and no distractions.
Why are sliders and banners important in websites?
Sliders and banners are important in websites and an integral part of web design. They instantly grab customers' attention and make the first impression count. They highlight what matters most. Customers have a better experience with sliders and banners, as these trigger movement and interest without cluttering the website.
Most importantly, these sliders and banners trigger user action. Visitors often become customers when they click CTA buttons such as ‘Buy Now’, ‘Learn More’, ‘Sign Up Today’, and more.
Top rules for using sliders and banners on a website
You must follow some core guidelines to use sliders and banners on a website for the best results.
Most importantly, the majority of people now browse websites on tablets or smartphones, and keep that in mind while designing.
The best place to use sliders and banners on a website
The website's homepage is the best place to showcase sliders and banners designed by entities like BigDropInc.com. You can use them to display the best offers, upcoming products, and important messages for your users. Use these elements during campaigns for seasonal sales, limited-time offers, and product launches.
Final thoughts
When used strategically, sliders and banners are powerful tools for highlighting offers, boosting conversions, and guiding visitors. Make these SEO-friendly, mobile-friendly, and purposeful. However, do not overuse these elements or use them without the right context.
