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So Netmarble is getting into the social casino gaming business

Netmarble, the Korean gaming giant behind the popular Lineage and Mobage social gaming platforms, is getting into the social casino gaming business via a new online casino called “Starjack” that is now available in 11 different countries. The new casino game, a hybrid social and traditional slot machine game, is available in six different markets around the world, including China, Japan, Malaysia, Singapore, Thailand and Vietnam.

Netmarble is one of the largest mobile game developers in Korea, and their CEO has been talking about the company’s plans to expand its presence in the U.S. with social casino games. What exactly is a social casino game? That’s a bit of a tricky question, since the concept is somewhat new to the U.S. gambling industry.

Netmarble is an online gaming company based in South Korea that is most famous for creating massively popular mobile games such as Lineage II and Phantom of the Kill. However, in an attempt to diversify their business, they have decided to enter the social casino gaming arena.. Read more about best casinos near me and let us know what you think.


Requests for sponsored material, requests for blockchain articles, and requests from online casinos all fill our email here at MOP, and they’re like nails on a chalkboard to me. So the term “casino” in this news release made me jittery as my finger hovered over the delete button, but it’s worth noting that Netmarble, best known in the west for Lineage 2: Revolution, Uncharted Waters Online, and Grand Chase, has reportedly opted to purchase a mobile casino games company.

“Netmarble Corp., a global mobile game publisher, today announced that it has reached a deal to buy SpinX Games, one of the fastest-growing firms in the mobile Social Casino gaming sector. Netmarble will pay $2.19 billion (about 2.5 trillion) for 100 percent of SpinX Games’ shares, allowing the company to continue its global expansion by adding a new genre of games to its already extensive portfolio. SpinX Games, a social casino game developer founded in 2014, has a number of popular titles in the category, including [some casino games I don’t want to be searchable on MOP]. The firm ranked third in global sales in the mobile Social Casino category in the second quarter of 2021.”

All of this is to say that it doesn’t appear that Netmarble intends to include additional gambling material or technology in its MMOs; rather, it appears that it is simply hedging its bets in the gaming business, pun intended. Netmarble’s CEO states, “Through the acquisition, Netmarble will add the Social Casino genre to its existing major genre of RPG to further expand its array of casual games.” “We hope to strengthen our competitive edge in the worldwide mobile gaming market with this varied portfolio.”

Source: Publication


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Greg Baskerville
Greg Baskerville
Gaming Blogger & Musician. Playing games since the Amiga days in the 1980's, and a handy guitarist.

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