How to Use Advanced Search Operators to help your SEO

by | May 9, 2021

Are you trying to optimize your website to get the most out of Google and boost your SEO? They say knowledge is power, well a little knowledge on advanced search operators can help you along the way.

The internet is a vast and ever-changing landscape, and with so many websites out there, it can be hard to know where to find the information you’re looking for. That’s why Google advanced search operators are very handy to know if you want to narrow down your results.
Google’s advanced search operators are helpful tools that allow you to filter your results based on specific parameters like keywords included, specific websites, type of files, etc.
For anyone in the SEO game, knowing your advanced operators is a must. Let’s look a little bit deeper into SEO and advanced search operators.


What is an seo position

Search engine optimization, or SEO for short, is the process of improving your ranking in search engines. There are a lot of factors that contribute to how high you rank, and it can be tricky to figure out which ones you should focus on.
You may have heard terms like backlinks, page authority, and link juice before. These three elements all factor into how well your site ranks for different keywords.
One of the best ways to improve your page authority is by building a strong backlink profile. This basically means having other websites link out to yours. This shows that your content is of good value as another website finds it useful or informative enough to link to it. However, this is not an easy task, as you could have imagined – that’s why many business owners decide to ask for some help from one of the best digital marketing agencies out there.

A good way to get backlinks to your website is by creating great content, of course, but if nobody knows about your website, it will never grow. So don’t just write on your own website, you can write content on another authority site as a guest and link it back to your own. This is called a guest post.

Guest posts? Tell me more

Guest posting is a great way to build your authority and get backlinks back to your site. It also helps build relationships with other bloggers in the industry that you can go back to for future guest posts or collaborations. Guest posting on high-quality sites will help build credibility and establish yourself as an expert in your niche.
By using Google search operators, you can find these sites that allow you to submit a guest post. Let’s look a little closer at google operators and then show you some examples of how to use it in a practical way.

Guest posting on high-quality sites will help build credibility and establish yourself as an expert in your niche.”

What are Google Advanced Search operators?

Google Advanced Search operators are a valuable tool for link builders and people looking to improve their search engine optimization. You can also use them in conjunction with other Google operators; this allows you to narrow down and refine your results even more easily. Basically, there are tons of different ways to use them.
One of the most basic is to use quotation marks. By using “”you can find exact matches for your search query to help eliminate any irrelevant results. This is handy too if you’re trying to find whether a page is indexed on google. By copying the exact URL and placing quotation marks on either side, you can check to see if the page or post is actually being found on google itself.

Using site:

A great Google Advanced Search operator is the “site:” keyword phrase command. For example, let’s say you have a website, “thekitchn.com”, if you type “site:thekitchn.com” into google, minus the quotation marks, it will bring back all the posts and pages connected to that website that are indexed on google. Now let’s say you want to narrow it down to posts about a specific topic; you can add a keyword.
For example, if you want to find blog posts on how to cook beef wellington, then you would type “site:thekitchn.com beef wellington” into your Google search bar.

A great Google Advanced Search operator is the “site:” keyword phrase command.

Become a Guest Blogger

So if you want to find websites that allow you to write as a guest blogger, you can use this operator with keywords commonly found on these websites.
Here are some examples you can use.
Keywords: “article needed”, “guest posts”, “write for us”, “submit an article”, “write a post for us”, “guest blog”, you get the picture. Use variations on this, and then you can start to compile a list of sites to contact that may allow you to write an expert article in your niche. Once you start to get more recognition and backlinks, your page authority will begin to rise.

SEO is a tough business and building your website takes time and great content. Learning as much as possible can only be a good thing. At last count, there were more than 40 Google operators so it may take some time to learn them all. You can find a very handy list of google operators on Ahrefs for a full rundown on how they all work.