The problems of intrusive ads exist only as long as advertising itself exists as a phenomenon. This also applies to online casinos. The problem also lies in the fact that unscrupulous platforms seek to lure users by providing them with outdated information and overly exaggerated offers. This is why reliable review sites where you can find all the latest information about real promotions are becoming increasingly valuable. It is better to ignore random advertisements from unverified sources and check out the https://online-casinosaustralia.com/300-free-chip/, where experts regularly verify data and check each other’s articles.
While users are responsible for choosing reliable sources, the governments of many countries, including Australia, are actively fighting against misleading advertising. In this article, we will look at the measures taken in Australia and other countries to control gambling ads.
Regulation of Online Casino Ads in Australia
The Green Continent ranks among the world leaders in gambling expenditure. In the 2023-2024 financial year, the average Australian adult spent around A$9,890 on betting, with a total loss of $1,200 per person. These statistics have necessitated the strict regulation of gambling ads. For this reason, Australian regulators are implementing the following controls in 2025:
Restrictions on advertising during sports broadcasts. Betting ads is prohibited during live sports broadcasts between 5:00 and 20:30. In case of infringements, as happened with Channel Ten, violators receive warnings and can be fined.
Penalties for unfair advertising. In 2023, operator Betr was fined A$210,000 for offers that breached the ban on incentive ads. In 2024, PlayUp Interactive was fined A$586,000 for similar offences.
Planned reforms. From 2026, a complete ban on any advertising of betting online for three years may come into force. Experts believe that indirectly, this ban may have a negative impact on casino ads.
At first glance, the above measures are quite reasonable, as they allow strengthening the protection of vulnerable groups, including young people, from aggressive gambling advertising. However, there is also a negative aspect, as honest advertisers may suffer from the sanctions. The positive fact remains that sites with casino reviews and ratings, which also publish offers to get a $300 free chip no deposit or other bonuses, do not fall under the sanctions, as these ads are not ads.
Gambling Project Advertising Control Measures Beyond Australia
Increased controls Down Under are no exception. The situation is global, and many countries are also tightening the regulation of gambling advertising:
Canada (Ontario). From 28 February 2024, it is forbidden to use athletes and celebrities appealing to minors in gambling advertising. This decision was made after consultation with the public and health experts.
Sweden. Gambling adverts must not be directed at persons under 18 years of age. It is also forbidden to use bonuses and incentives, except for the first deposit. Licensed operators are required to provide information on minimum age and contacts of organisations that help with gambling problems.
UK. While there is no complete ban on iGaming ads, measures are being discussed to restrict sponsorship of sports teams and tighten rules on social media advertising. The Premier League has agreed to stop placing betting company logos on the front of shirts from the 2026/27 season.
Belgium and Italy. Belgium introduced a complete ban on gambling advertising from July 2023. Italy did so back in 2019, becoming the first country in Europe to adopt such actions.
In conclusion, various countries have taken active steps to regulate gambling ads in an effort to protect their citizens from the negative consequences of addiction. Australia, with its high rates of iGaming participation, has been at the forefront of these efforts, implementing strict controls and considering further restrictions.
The above examples illustrate the global trend towards stricter controls on iGaming ads to protect the public from potential harm. However, the question of the real effectiveness of such actions is still open. The real result can only be achieved if regulators take a differentiated approach to advertisers, the quality and the content of ads.
