How can successful teams be built through a strong corporate culture? In the business world, the success of an organization depends not only on its products but also on its ability to form cohesive teams.
A strong corporate culture serves as the foundation for effective workplace dynamics. Gabriel Massuh, a Chilean-Ecuadorian entrepreneur with more than 30 years of experience leading teams, emphasizes that the true engine of a company lies in its people and how they are guided toward a common goal.
Corporate culture is defined as the set of values, principles, and practices that shape the behavior and attitudes of an organization’s members. According to the Harvard Business Review, a strong culture not only reinforces employee commitment but also drives performance and fosters loyalty to the company. Conversely, a weak culture can lead to a lack of direction and demotivation.
Gabriel Massuh, who currently leads a fruit company in South America, highlights that building a strong organizational culture is not just about setting rules but about cultivating an environment where teams can grow both professionally and personally.
This involves adapting to local culture, defining core values, and implementing effective strategies for recruitment, communication, and recognition.
Keys to Building Successful Teams
Consistent Values
Everything starts with a clear vision of the values and principles the company wishes to uphold. These values must be authentic, realistic, and reflected in daily policies and practices.
Companies like Google, which emphasize innovation and mutual respect, are examples of how corporate values can directly shape the work environment.
Talent Selection and Retention
The hiring process should focus not only on technical skills but also on cultural fit. Bringing in people who share the company’s values is essential to maintaining a cohesive culture.
Additionally, a strong onboarding process helps new team members understand and adopt the organizational philosophy from the outset.
Massuh underscores the importance of continuous investment in talent development: “Our employees are the company’s greatest asset. Investing in their learning and well-being will always be the best strategy.”
Fostering Open Communication
Communication is the heart of a successful team. Encouraging spaces where employees can share ideas, concerns, and suggestions strengthens collaboration and fosters a sense of belonging.
Today, many companies use digital tools to ensure seamless, horizontal communication at all levels.
Recognition and Well-Being
Recognizing team achievements and efforts not only motivates but also reinforces commitment. This recognition can range from financial incentives to professional development opportunities.
Moreover, a culture that values work-life balance significantly improves team satisfaction and productivity. Policies like flexible schedules or additional vacation days, as implemented by companies like Netflix, demonstrate how prioritizing well-being can lead to more engaged teams.
Leadership as a Driver of Change, According to Massuh
Building successful teams requires proactive and visionary leadership. Leaders must not only define the corporate culture but also serve as role models, demonstrating the values they wish to promote through their actions.
According to Massuh, effective leadership involves delegating, motivating, and building relationships based on mutual trust.
“A clear and respectful culture has been key to creating a team of over 200 people committed to our goals. Success is not just the result but the journey we build together,” reflects Massuh.
Business success is not achieved solely through good ideas or strategies; it stems from building strong teams supported by a coherent and well-managed corporate culture. Entrepreneurs and leaders must commit to fostering inclusive and sustainable values, always prioritizing the development and well-being of their greatest asset: their people.
A strong corporate culture not only enhances the work environment but also drives productivity, innovation, and, ultimately, long-term success. Leading with vision and purpose is the first step toward creating teams that make a difference in any industry.
