The internet is an amazing place and since its arrival, the way that individuals gather information, enjoy entertainment, and interact with others has rapidly evolved. The arrival of the internet has greatly facilitated people’s lives but it has also created unforeseen challenges which include some very impressive data breaches that have seriously impacted online users.
In the early days of the internet there were many businesses that created online platforms but did not take into consideration the safety risks that customers might encounter if their website was not protected against cyber criminals. It was a period of naivete until numerous data breaches compromised the personal details of many online users and online platforms began to realise that they needed to take online security seriously.
A data breach is when sensitive information such as personal details, financial information, or intellectual property is accessed without the owner’s having given their authorisation for its release. As the number of users on the internet increases, currently more than 68% of the world’s population is online, this also creates more opportunities for cyber criminals to try to access information by using malware, hacking, and online scams that are targeted at more vulnerable users. Data breaches can also occur through human error, the loss of a smartphone, or by companies that fail to handle data correctly.
Online entertainment has exploded and users expect online platforms to provide secure environments without sacrificing the user experience.It comes as no surprise that as the number of online users increases so do concerns around the security of online activities as well as online payments that are associated with many forms of entertainment as well rapidly expanding e-commerce which most individuals are also using.
In the post data breach world, users demand much more than just a nice design, they want a guarantee that their online activities on a platform will be secure and any information that they are required to give to the platform to access that space are robustly protected.
The Importance of Providing Secure Payment Gateways
Payment gateways are interfaces that are essential for physical, e-commerce, or other online business that takes payments from customers. The system encompasses physical card readers, contactless payments, and mobile payments that use QR codes and NFC (near field communication) to make contactless payments by transmitting data between readers and data devices such Apple Pay in smartphones or credit and debit cards where a customer can tap their card onto the reader to pay for products and services.
These payment facilities serve as a bridge that enables the merchant to send the customer’s details to its bank in order to process the transaction. This information is then passed to a payment processor that transfers the money from the customers account to that of the business.
With all of this information flying around, it is essential that businesses can guarantee the safety of their clientele. One of the new key brand differentiators is being able to build digital trust with clients. Companies must be able to prove the transparency of their operations and also be able to prove that they use cutting edge technology to secure every detail that consumers share with them which includes sensitive data in regards to their identity and payment gateways that are protected by using encryption measures such as SSL and two factor authentication.
Being able to build confidence among customers is one of the most effective ways to to create conversions and companies such as iGaming, finance, and SaaS have successfully gained consumer trust through operating transparently, offering reliable customer support, providing a clear documentation in regards to fees, ensuring security through robust encryption, engage in advanced methods of fraud prevention, deliver promises that are made, ensure that each user has an exception experience, and comply with regulatory standards such as KYC (Know Your Customer) and AML (Anti Money Laundering) practices.
Of course every online user should expect platforms to ensure that their details are securely stored, however it is also the responsibility of every individual to protect their digital identity. as well and carry out research in regards to the protocols that a platform has put in place.
Every online user should follow a simple checklist to ensure that platforms that they are using engage in privacy first UX strategies as well as compliance must haves. As an online user, you should always have control over what information that you give out and best practice is to make a safety evaluation of a platform before engaging with it. It is also very important to use passwords that are not common, never use the same password for more than one site and ensure that they are complex – never use numbers or details that are connected with your identity. AND never give out details unless you are absolutely certain that the organisation that is demanding it is legitimate.
- Look for platforms that demonstrate clear and accessible privacy policies that are presented in easy to understand language and fully explain how data is collected, used, and who it is shared with.
- Ensure that the platform allows you to have control over how your data is collected and processed.
- There should be a dashboard that is easy to access where users can change privacy settings, review data usage, and give or deny consent to how their data is used.
- The platform should operate transparently explaining how data is collected, why it is needed, and what happens to it once it has been attained.
- Platforms make it easy for users to correct, delete, and access personal data that is stored on the platform.
If a platform appears to be using tactics that are manipulative to collect data, shares data automatically with third parties, has consent processes that are confusing, or collect more data than necessary then they should be avoided.These types of platforms are designed to exploit the personal data of users and are unsafe to use.
Beyond the Game: How Digital Trust Is Changing Online Entertainment
iGaming sites very quickly realised that their customers seek privacy and security when engaging in online gaming. Though newly established, Casino Days understood from the very beginning that safety needed to be the top priority and has put measures in place that are far above and beyond the minimal required industry standards as well as creating a platform that offers a user experience that is unparalleled and one of the largest gaming libraries available in the world. To learn more about how Casino Days achieves this, read https://nothing2hide.net/latest/digital-trust-matters-how-casino-days-handles-payments-privacy-and-player-protection/. Casino Days uses KYC to ensure that all players meet the requirements for online gaming but ensures that only the minimum information is requested. All data that is collected is securely stored in a manner that ensures that it cannot be accessed by third parties.
The platform has created a safe online environment without compromising the user experience and understands that gamers and bettors are discerning digital customers that are not just online users, they want to enjoy an environment that offers anonymity and thrilling entertainment in a secure environment. The platform offers an exceptional UI that conveys a sense of safety to gamers and also has created credibility and loyalty among gamers making it one of the most popular gaming destinations in the world.
We live in an age where trust is of paramount importance. The freedom that the digital world has offered us also comes with many risks. Businesses need to realise the long term value of operating transparently and being accountable for every system that is in place. By prioritising safety and offering an exceptional user experience, platforms will create a long term value that will attract discerning customers. In a universe where online trust is a top priority for consumers, companies that meet and exceed these expectations can be assured of a successful future in an ever changing digital universe.
