If you want to make an impression at school lunch tables and in offices, branded lunch bags may just be the way to go. Ordering custom lunch bags with logos allows you to spread your brand’s presence naturally, putting it in front of students, parents, and professionals at every mid-meal.
The Psychology of Everyday Brand Visibility
Psychology, while not a simple subject, is easy enough when it comes to your brand. When people see things that relate to your brand often, like its logo, their decision-making is influenced. Why do you think politicians post their yard signs, send postcards, and get their name out there as much as possible? The more you see their name, the more likely you are to vote for them because you are familiar with them, if nothing else.
You want your brand to be visible to your potential customers regularly. They will feel safer using your products and services when they feel comfortable with your brand.
Lunch Bags in Professional Spaces: Subtle Office Branding
While many people in the workplace use DoorDash or take the time to go grab lunch out somewhere, others brown bag it.’ Those who bring a lunch from home don’t often actually bring brown bags anymore. Those are wasteful! And lunch bags look much more professional—and keep food cooler and more protected at the same time.
If you place your brand’s logo on a lunch bag, then distribute it to professionals who might be interested in your products or services, you have an automatic ‘in’ to that particular office building.
Others having lunch at the same time will notice and become familiar with the logo and the word will spread, one sandwich at a time.
Lunch Bags in Schools: Early and Long-Lasting Impressions
The New York Times suggests insulated lunch bags for food safety reasons. Most kids carry the same lunch bag every day when they take a ‘cold lunch,’ and as a parent, it’s important to keep certain items cold. The first-time friends see someone with a new lunch bag, they might compliment it and inspect it while noticing the logo.
Then, as the lunches roll by throughout the school year, the logo becomes ingrained in their mind. They might even mention it to their parents when it comes time to buy certain products.
What Makes a Branded Lunch Bag Memorable?
The Washington Post says that the right custom lunch bags can prevent you from having the lunchtime blues. No one wants a sad lunch and branded lunch bags pep the meal up, making it more memorable from the very beginning.
So, what makes the bag itself memorable? There are many different things, such as:
- The color combination
- The logos included
- The sayings on it
- The unique features (interior pockets, anyone?)
Practical Tips for Businesses Using Branded Lunch Bags
Promotional lunch bags are often a cost-effective way to increase a brand’s visibility and foster familiarity, but they must be done right. Here are a few tips to help businesses use lunch bags as promotional materials in just the right way.
Tip 1: Functionality and Quality are Key
Above anything else, the functionality and quality of the lunch bag have to be high, or the users will take them home and stick them in the back of a cabinet. If you want your logo to shine, the lunch bag has to do its job well first.
Tip 2: Use Materials with Care
Lunch bags come in a variety of materials and there are lots of things to consider. Do you want the bag to be waterproof? Should it hold cold temperatures well? Choose materials to match your goals for the bag.
Tip 3: Match the Size with the Audience
If you want a lunch bag for students to take to school, something small enough to fit into a backpack, but large enough for a sandwich, drink, and other items, is ideal. Consider the audience when you think through the size you want.
Tip 4: Design Aesthetics Well
If the lunch bag doesn’t look good, no one will notice it. If they do, it won’t be in a good way and having your logo on it could have the opposite effect. Design the color scheme, logo placement, and other features with care.
Beyond Logos: Storytelling Through Lunch Bags
When you design a custom lunch bag with Save Your Ink, tell a story about your brand with the quality, the features, and the look. If potential customers like the bag (and use it) that reflects positively on your business.
In conclusion
Custom lunch bags are items that school children and many office workers use on a daily basis. Placing your logo on the bag puts your brand in front of many eyes every lunch. Consider the audience you want, and the design that suits them best, and the bags are a highly effective marketing tool. Steady brand visibility is only going to do good things for your customers’ loyalty.
