No matter what the focus of your eCommerce website is, whether you sell baseball caps or business-to-business services, images are an important part of your sales pitch. The internet and images are indelibly linked, and images have the ability to make your product real in the minds of visitors and potential clients. Here is a closer look at how to showcase products on your eCommerce site and why you should do it.
Why Are Product Images Important?
Since the beginning of marketing, images have been important. In the ruins of Pompeii advertising for local shops can be found painted on the walls. The modern world of eCommerce is no different from the traders of the old days. You need to show off your products and your brand if you want to generate interest and sales.
According to a leading Australian ECommerce SEO agency, it’s important for online stores to showcase pictures of their stock in a user-friendly way to customers. The best way to do this is with an image slider just like the one SlideDeck provides. These present products to customers in a familiar way and allow them to see multiple detailed images all from the same page.
The interactivity of sliding images gives customers something to engage with. A psychological connection to the product is made when they ‘touch’ it. This link can often lead to a sale. Images sell products, and having an interactive element creates a connection that turns interest into sales too.
What Is the Great Way to Showcase a Product?
This depends greatly on the product itself. Business-to-business services may benefit from presenting infographics that can help extoll the benefits of the service. An eCommerce store that sells beauty products may need a mix of product shots and model pictures.
Pictures speak a thousand words. When taking any pictures for your eCommerce store, they should always be of the highest quality and lit correctly. Poor quality and dark images will negatively impact sales. Text visible on the product should be readable, even if it is the small print on the side of a pill bottle. Customers should be able to zoom in to read the text if possible.
Interactivity is the key element to add to your images, even if it is simply being able to scroll through them. The more a potential customer engages with your product, even in a virtual space like a web page, the more likely they are to make a purchase.
How Do Product Images Increase Conversion Rates?
Research shows that showing more product images builds trust with customers. They know what they are getting for their money when they have images they can inspect. Product packaging is also a sales tool, and pictures put the packaging front and centre so that it can do its job.
Changing how products are displayed on your eCommerce store can create a huge surge in sales, but costs very little to your business. Showcasing detailed, large-scale images of products is the single most cost-effective way to boost your sales numbers, better than any email marketing campaign.
There is no doubt that images help to sell products but presenting high-quality images in the right way to customers creates trust and helps to build your brand. Look for ways to improve the image display on your eCommerce store today.
