In summary, bidding on keywords is a strategic technique that helps you rank higher in search engine optimization (SEO) algorithms. Bidding on these keywords is necessary because they are the key to first page rankings for websites.
While social media remains the best way to reach new customers and learn about emerging trends, it will be increasingly important as time progresses to remain visible via traditional internet avenues, specifically SEO. Since Google rules search, consulting them during all phases of development is critical – from site architecture and engineering when developing the website through keyword research when promoting it before launch and beyond.