All businesses aim to drive more sales and maximize their profits. However, getting your brand out in front of the right audience and converting them into customers is becoming an increasingly difficult feat to accomplish.
You need to hire professionals who can relay the right message to your target demographics, be present across all social media channels, optimize your website for search engine rankings, and devise effective marketing strategies to truly move the needle.
Small and medium-sized companies often don’t have the resources to comply with such demands. And that’s where outsourcing solutions come in.
Outsourcing digital marketing services can provide a cost-effective alternative to running a full-scale, in-house marketing team. For business owners, this means being able to focus on their core competencies and leave their marketing endeavors to industry experts.
So, with that in mind, here are seven benefits of delegating your digital marketing tasks to third-party providers.
7 Advantages of Outsourcing Digital Marketing
1. Salary Savings
Employing an in-house team of digital marketing professionals can significantly strain a company’s budget. Ideally, a well-rounded digital marketing team would include roles such as a digital marketing lead, social media manager, content writer, SEO specialist, graphic designer, front-end web developer, and PPC specialist.
The average salary of a graphic designer alone is around $103,306 in the US. Factor in the salaries of the other positions, and you would be looking at a crippling sum.
However, when you outsource digital marketing specialists, you can retain their services for a fraction of a regular employee’s salary. Additionally, you’ll have the flexibility to hire them for only as long as your project requires.
2. Money and Time Savings From Recruitment & Training
The average annual salary of a digital marketer is one thing, but have you thought about the time and resources it takes to hire and train them?
According to a Glassdoor survey, the average employer spends around $4,000 and 24 days to hire a new worker. And for this recruit to become a fully productive team member, it can take anywhere from 8 to 26 weeks.
With those staggering numbers, it’s no surprise that so many businesses are turning to outsourcing solutions for their digital marketing needs, where cost-per-hire is much lower and lengthy recruitment processes are a thing of the past.
3. Expertise
This is perhaps the number one reason why businesses should consider outsourcing their digital marketing initiatives.
Third-party providers work with a multitude of brands from different industries. As such, these specialists have a more comprehensive understanding of the digital marketing landscape and how to best leverage it to drive your business’s growth.
They put best practices to work and channel their mastery of the latest tools and software to boost your brand’s visibility and ramp up your sales.
In short, what your in-house digital marketing team can do in a year, an outsourcing partner can achieve with their knowledge and expertise in a few months.
4. Access to Digital Marketing Tools and Platforms
If you run a small or mid-sized company, you know that investing in the proper tools and platform subscriptions for digital marketing often comes second to more pressing business needs, like enhancing your product offerings or expanding your reach.
And even if you managed to spare the funds for these services, not everyone on your team will have the technical know-how to use them.
Another pro of outsourcing services is that you will have a partner with an up-and-running suite of digital marketing tools ready to be deployed for your campaigns. This can include SEO platforms like SEMrush and Ahrefs, web analytics tools like Google Analytics, social media marketing tools like Hubspot, automation systems, and email management software.
Additionally, they’re expertly trained in using these tools, so you can trust that they’ll deliver consistent results throughout your project.
5. Greater Business Focus
When you spend a sizable chunk of your time ensuring your marketing is on point, you can lose sight of your business’s core operations. Things like refining your product or service offerings, nurturing customer relationships, and planning for long-term growth all get put on the back burner.
Marketing is just one component of your business. Essential? Yes. But should it overtake other facets of your brand’s development? Absolutely not.
Partnering with a digital marketing outsourcing firm allows you to direct your attention and resources where they are most needed and leave the marketing efforts to professionals.
6. Ability to Keep Up With the Latest Industry Trends
The digital marketing arena is constantly evolving. Trends come and go, algorithms change, and customer preferences are always in flux.
Unlike your in-house team, who may not have the bandwidth to keep pace with all those changes, outsourced digital marketers are perpetual students of the craft.
They’re continuously learning new skills, training on the latest tools, and cultivating connections in the digital marketing space to put it to use for their clients. So, when you partner with a digital marketing outsourcing firm, you’re never far behind the curve.
7. Instant Scalability
Suppose you had to take on an impromptu project, like launching a one-off campaign for a last-minute event invite with your in-house team stretched thin performing their everyday tasks.
In that case, you’d be hard-pressed to find skilled and experienced talent in time, not to mention you might have to settle for a less-than-ideal candidate, considering the tight deadline.
Conversely, imagine a scenario wherein you run a travel agency experiencing frequent demand highs and lows. During stagnant seasons, you know you don’t need that many staff on board. Still, you’re afraid to let qualified personnel go because you know you’ll need them once business picks up again.
With digital marketing outsourcing companies, scalability comes as a built-in feature. You can quickly bring on additional specialists as soon as you need them and scale back down when the project is complete without making any long-term commitments.
Time to Outsource Digital Marketing Services
Digital marketing outsourcing is a highly viable business solution that more and more companies are turning to for their marketing needs.
It’s an accessible, cost-effective way of ensuring your online presence is always up to par. So, join the ranks of industry leaders and start seeing results from your digital marketing initiatives with outsourcing today.
